What to Wear on Safari

Words by Osman Ahmed
A resin-like ring with a black freckled pattern is displayed on an orange-hued spiky kiwano fruit on a yellow background.

To khaki or not to khaki? For our ‘Location Dressing’ series, style expert Osman Ahmed takes us through the fashion dos and don’ts for a Belmond safari in Botswana.

Header photograph by Benjamin Pexton

There is an age-old question that perplexes even the most seasoned travellers – what do I pack? How many pairs of shoes is too many? Will I need a coat or a jacket? And how on EARTH do I close this suitcase?

It can be hard to predict what you will need and what you will want when you’re in a completely different environment. The truth is that your wardrobe choices can be as vital as Google Translate or a portable power bank; making your trip less stressful and more adventurous. You want to look like yourself, of course, but you also want to try new things. Isn’t that what travel is all about?

When it comes to the question of what to wear on a safari, there are more ‘don’ts’ than there are ‘dos’, I’m afraid. Firstly, avoid anything that could be deemed a costume, especially, but not limited to: safari jackets, pith helmets (leave that to Indiana Jones), military khakis, all-over animal prints or anything remotely resembling tribal jewellery or 1940s silhouettes. It’s too on-the-nose, especially in 2025.

Instead, going on safari these days is about the truly breathtaking experience of being at one with the raw elements of nature. Part of that is blending into the terrain – you don’t want to scare off the elephants before you get a sighting – and, naturally, you’ll want to prioritise comfort. The dirt roads are not kind to leather-soled shoes or crisp white trainers.

Instead, think more about a wardrobe of elegant, restrained neutrals that go with the beautiful landscapes you’ll be surrounded by: a utilitarian shirt with pockets, comfortable soft denim, a caramel-coloured jacket in cotton drill. Safari clothes in a warm palette that mimics your coffee order: latte browns, caramels, oatmeal, earthy creams and rich browns.

The days are long and will often begin before dawn when the weather is cool, followed by the sun-drenched afternoons and evenings defined by a brisk Botswanan chill. It’s wise to complement your safari outfit with shawls and scarves, a good pair of boots and a wide-brimmed hat – especially when you’re on the back of a Jeep with dust flying everywhere – and clothes that aren’t too precious that you won’t mind getting a bit worn-in.

And if you are staying anywhere as glamorous as the Savute Elephant Lodge in Chobe National Park or Eagle Island Lodge in the Okavango Delta, don’t forget your crisp cotton shirts, relaxed linen shorts, elegant sandals and cashmere cardigan – something to wear for dinner on the decks as you stargaze into the night.

Our Safaris in Botswana

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