The Spa at Belmond Charleston Place is proud to announce a social media campaign aimed to raise awareness for its “I Will Reflect” Melanoma Awareness and Prevention initiative. The campaign will feature prominent Charleston ambassadors and important sun safety messages. Expect to see local doctors, teachers, and tastemakers during May, Melanoma Awareness Month, and throughout the summer months.

“With this campaign, we aim to educate the Charleston community about the importance of sun safety, skin protection and the significant dangers of melanoma,” says Annette Sandford-Lopez, Director of The Spa at Belmond Charleston Place. The “I Will Reflect” social media campaign will use Facebook, Twitter and Instagram as its channels of communication for sharing advice from local physicians, stories from skin cancer survivors, and everyday sun safety tips. The featured ambassadors pledge to do the following:

I Will Reflect… 

To boost awareness of the sun’s harmful rays, purchase the IWR bracelet that glows purple every time your skin is exposed to harmful sun rays. You’ll not only protect yourself but 100% of the proceeds will go to skin cancer awareness and education.

Download the ABCDEs of Melanoma and The Spa's IWR guidelines to safe sun practice.

Follow us on Instagram @charlestonplacespa and join the conversation by using #IWillReflect.


I Will Reflect Ambassador Video

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