60 Years a Legend
In 2018, we celebrate Belmond Hotel Cipriani’s 60th birthday. Join us as we look back at this diamond’s glittering past and celebrate its shining future. Article | 14 February 2018
What makes a legend? You need heroes, dreams, drama; historical facts mixed with compelling fiction, or just tales that become ever more outlandish with each telling. And you need a joyful outcome for all.
So it is with Belmond Hotel Cipriani, our iconic Venetian hotel, where heroic characters, captivating stories and blissful happiness are all part of the legend.
Our story began in 1956, when Giuseppe Cipriani, founder of the celebrated Harry’s Bar in Venice, decided to build a haven for jet-setting travellers close to St Mark’s Square, yet away from the city bustle. It was a time when Italy was still celebrating a post-war dolce vita, as encapsulated by films such as Roman Holiday and Summertime. He chose a three-acre plot on the tip of the then-deserted Giudecca Island, and secured funding from three wealthy Guinness sisters.
Just two years after the project began, glamorous guests were arriving in their droves. Affluent Americans, French nobles, English aristocrats, European royalty, actors and artists from across the globe were drawn to the relaxing, private atmosphere, the outstanding service and the gorgeous rooms decorated with Murano glass and Fortuny fabrics. Giuseppe was very hands-on, his grandson Bonifacio Brass remembers. “He was loved by the staff and he took great pleasure in greeting them every morning. He put his heart and soul into making a place that was truly luxurious. He was also a pastry chef and he put on sumptuous buffet breakfasts with incredible pastries. He was meticulous about details.” The guest list reads like a Who’s Who, from Yves Saint Laurent and Hubert de Givenchy to Vanessa Redgrave, Sophia Loren and Catherine Deneuve.
As the hotel expanded, Giuseppe hit on the idea to install a swimming pool. And herein lies a tale. Allegedly, when the Guinness sisters arrived to view it they cried, “We didn’t agree to an Olympic swimming pool!” “But that’s what we settled on with your architect,” replied Giuseppe. “25 by 50 metres.” “No, we said 25 by 50 FEET!” they retorted. The manager at the time, Enzo Cecconi, now 81, clears the matter up. “The truth is, it measures exactly 33 x 13.5 metres. I know because it was me who led the work.”
Whatever its dimensions, the titanic pool has become one of the most exclusive attractions and meeting places in Venice. Writer Erica Jong, a longtime aficionado of the city, says it’s the first thing that springs to mind when she thinks of the hotel. “The crazy pool with the wrong dimensions because the Italian architect was talking in metres and the London one was talking in feet…! But it’s the most wonderful pool because of the salt water—you feel like you’re swimming in the sea.” The author frequently features Venice in her books. “I’ve published 25 books all over the world in 45 languages, including Chinese, and Venice always somehow appears.”
At the age of 72, Giuseppe left the hotel and, in 1976, it became the cornerstone of the Belmond collection together with the revived Venice Simplon-Orient-Express. Another legendary hotelier, Natale Rusconi, was appointed as General Manager and was a much-loved part of the legend until 2007. Former PR Director Nadia Stancioff recalls, “The hotel used to host amazing parties and lavish receptions. Organised by Dr Rusconi, they were very appealing to Venetian society.” She also remembers he was a stickler for detail. “The hotel was known above all for its impeccable service. Printed profiles were kept, indicating habits and special requests of guests, so that the following year they could find exactly the same things and feel truly at home.” Today, Giampaolo Ottazzi ensures Belmond Hotel Cipriani continues to blaze a trail.
The hotel may look quite different now from the one Giuseppe Cipriani built—additions have included the magnificent Palazzo Vendramin, Cip’s Club, the Granaries of the Republic and our Michelin-star restaurant Oro. But it stays true to the original aspiration: to provide an indulgent sanctuary a world away, yet a stone’s throw, from St Mark’s Square.
The final word goes to Bonifacio, who recalls that his grandfather, on creating the iconic pool, said he wanted to have a dolphin as a lifeguard. “And he almost made it happen.” Now that’s the stuff of legend.
Celebrate with us!
In this momentous year you can look forward to an array of spectacular festivities. Foremost among these is a concert, which also celebrates the 20th anniversary of Cip’s Club, on June 21, 2018. Staged on a platform in front of St Mark’s Square, it will star talented pianist and composer Marco Ballaben.
You can also look forward to an adventure tying in with the Venice-Simplon-Orient, spectacular gala dinners and anniversary keepsakes, such as an exclusive Merchant of Venice perfume. We’re putting out a challenge to all Belmond bartenders to invent a 60th anniversary cocktail, and there may even be a room on offer at the original 1958 price. Watch this space!